Jimmy the Beard


Jimmy Singh Toor is a TV commercial/TV Program Executive Producer/Director.

The art of film making intrigued Jimmy from his first visit to the silver screen. His interest grew into a curiosity of how movies were made.


After High School, he took the plunge into the world of film making as crew for a leading Production House in Kuala Lumpur that specialized in live shoots and television animation.


Lensa Films, Malaysia (1989 – 1994)

He started as film crew for Lensa Films, which was one of the leading production houses in Kuala Lumpur, Malaysia.


One day he went up to the owner and told him “if you don’t hire me as a producer you will have lost a very good producer”. It succeeded and he was given the opportunity to become a full-time producer.


AXIS Films, Jakarta, Indonesia (1994 – 1998)

In 1994, Axis Films Malaysia approached Jimmy to assist them in the setting up of Axis Films in Jakarta, Indonesia.


As Executive Producer in Axis Films, he started to network with foreign advertising professionals such as directors, director of photography, art directors, stunt coordinators, just to name a few. This networking brought an influx of foreign production professionals to Jakarta, which helped improve the advertising industry in Indonesia.


This collaboration meant producing world-class TV Commercials that resulted in Axis Films Jakarta winning ‘The Best Production House’ Award in Indonesia 4 years in a row.

Jimmy is committed to his motto

"I pick the best, to make the best TVCs"

Freelance, Kuala Lumpur, Malaysia (1999 – 2002)

Jimmy not only continued to produce a large number of TVCs

for Malaysia but also expanded his horizon to produce more international commercials in Dubai, Indonesia, Singapore and Thailand. He continued to produce great TVCs, to name a few, UNZA, Telkomsel and Dubai Lingerie.


Jimmy decided to expand his wings and use his expertise in another medium of filmmaking… TV programming.


ASTRO Kuala Lumpur, Malaysia (2002 – 2004)

In 2002, he was approached by Astro Malaysia to take on the challenge of producing for TV Programming.


As Executive Producer, he also started to direct some programs for ASTRO RIA, for shows like Muzik d’ Ria, Dari Studio 1, Concert Merdeka KLCC and Akademi Fantasia 1 & 2. He brought “Muzik d’Ria, Dari Studio 1” from the lowest rating show to become one of the highest rating TV programs for the ASTRO RIA Channel.

He also produced “Bersama Anita” (With Anita), a Malaysian music industry icon as well top diva in Asia. The show was based on Anita an entertainment TV talk show for her fans, mostly women. The topics of this talk show covered a lot of interesting women, family and general issues. Having a top Malaysian diva touching on everyday women issues became a hit.


Another national hit TV program that he was involved with was Akademi Fantasia. It was Malaysia’s first music Reality Show. The format for this show was similar to “American Idol” but it hit Malaysian television before the airing of “American Idol”. Once again, it became one of Astro’s highest rating show. Jimmy produced 2 seasons for this show.

A Return to TVC Production

Passion Pictures Jakarta, Indonesia (2004 – 2006)

In 2004, Jimmy returned to Jakarta as Executive Producer.


He won the Indonesia’s Citra Pariwara Advertising Award and the Adoi Awards for Telkomsel TVC. He continued to work on bigger accounts such as Telkomsel, Unilever, Gudang Garam and more.


Sud Est Productions Ho Chi Minh, Vietnam (2006 – 2009)

Going into newer horizons, Jimmy accepted the position of Executive Producer in Sud Est Productions in Vietnam.


Hard work and good networking successfully increased Sud Est’s profits three fold within eight months.


In Sud Est, he started his Director career and has directed a few successful commercials, taking Vietnam’s advertising industry to a successful start.


In 2008 he collaborated with AIP NGO foundation, Vietnam Helmet Wearing Coalition (VHWC), and the Vietnamese Government to create a public awareness Traffic Safety campaign titled “Helmets – No Excuses”.

It not only won the IPA Effectiveness Award from London but the entire campaign contributed to the Vietnamese Government making helmet wearing mandatory.


Fatman Films Ho Chi Minh, Vietnam (2009 – 2012)

With success, Jimmy finally opened his own production house, Fatman Films. Here Jimmy could run a production house that mirrored his personality, which was in line with his business motto.


Jimmy produced and directed several award winning commercials and started to bring foreign expertise into Vietnam to work on a growing list of clients.


Family pressures forced Jimmy to sell off and head for home. With issues resolved and stabilized, Jimmy again gazed out to the horizon and...



...Jimmy Singh, Jakarta 3.0


Air Asia (Malaysia)

Coke (Asia)

Honda (Vietnam)

Digi (Malaysia)

Vietnam Mobile

Pond's (Hong Kong)

Prudential (Asian)

Downy (agency Manila)

La Vie (Vietnam & France)

OMO (Vietnam)

Neptune (Singapore)

KFC (Asia)

Peugeot (Asia & France)


4As – Malaysia

London Advertising Awards

Indonesian Citra Pariwara Advertising Award

Adoi Awards

Cannes Film Awards

AIP Effectiveness Award from London

Golden Bell Vietnam Advertising Awards

Kancil Advertising Award Malaysia

Television Programming

Muzik d’Ria

Dari Studio Satu

Akademi Fantasia 1 & 2

Concert Merdeka KLCC


Gudang Garam (Indonesia)

Orang Tua Group (Indonesia)

Telkomsel (Indonesia)

Phileas Fogg( London)

Proton (Malaysia)

Motorola (Singapore)

Samsung (Korea)

Sunsilk (Thailand & Vietnam)



Unilever (Asia)

P&G (Asia)


Beltway Office Park

Tower B, 5th Floor

Jl. TB Simatupang No. 41

Jakarta Selatan

12550 Indonesia


+62 858 1159 9919

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Jimmy +62 858 1159 9919


Geoff +62 855 870 2222


Oosye +62 855 9966 793